Digital Marketing tips

Top 10 Digital Advertising Tips for Your Marketing Strategy

Digital advertising has become a major component of modern day marketing strategies-and if it's not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you'll be able to successfully grow your online presence, and ultimately foster more conversions and sales. Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience. However, if your ads aren't well thought out, you most likely won't get the outcome you're hoping for. Whether it be the design, channel, or messaging elements, every aspect of the advertisement needs to be taken into consideration for it to work in your favor. 

1. Creative Elements

Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and trying out new campaigns, look for images that have a consistent aesthetic so that your overall social campaign will feel familiar, but not repetitive, to users who may come across more than one ad. Overall, you want to make sure your social ads tell a cohesive story, and that the image aligns with the copy, which aligns with the CTA or link content, which of course should align with your branding." -Sarah Maloy, Content Marketing Manager, Shutterstock

advertising tips - creative

2. Spend Wisely

Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark: "It's imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new and innovative product never before seen in the market. Or for something that most people buy at brick and mortar stores and rarely search online. In these cases, you want to create demand from scratch. That's where Facebook fills the gap. Facebook users fill out their profile with demographic details and other interests. This means you can target people who are likely to be interested in your business, whether they are searching for your business or not." -Hitesh Sahni, Marketing Consultant, Smemark

3. Do Your Research

You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It's essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy. Elliot Simmonds explains this concept below: " A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut instinct might tell you a lot about who your clients are, but you should also take the time to find out for yourself - which profiles of consumer spend the most? Who are the ones who return time and again? Where are more of your clients based?" -Elliot Simmonds, Lead Consultant, Rippleout Marketing

advertising tips - research

4. The Buyer Process

Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users. There are so many detailed options when it comes to viewing buyer analytics. You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you. James Kirby, PPC Specialist at Blue Fountain Media, highlights the importance of this: "Start targeting users who are near the bottom of the funnel. For instance, in-market audience targeting allows Google to observe user history to better understand where they are in their buying phase. This will then allow retailers to target potential customers who are further down the funnel and are close to making a purchase. Currently there are 492 different market audiences to reach. Targeting methods like this are often overlooked by marketers and retailers so it's important to take advantage." -James Kirby, PPC Specialist, Blue Fountain Media

5. Know Your Target Audience

Fully grasping who your audience is, and how to best market to them is critical. You need to know who you want your buyers to be before you try to market to them. This is an important step in any marketing strategy whether it be on or offline, and it is a clearly defined aspect of your brand that you can keep referring back to. Sean Gallahar, Social Media Director at i7 Marketing explains the importance of clearly defining your target audience when you're beginning your digital advertising campaigns: "When it comes to digital advertising it is important to remember that for any business to be effective, they need to know who their audience is, which social media sites their audience spend time, and then they have to make sure to be able to provide content for the platforms their audience spends time on. When it comes to marketing through social media, Facebook is definitely leading the race because they have the best options to define who you want to market to and you can set whatever budget you are comfortable with. Facebook also allows you to target your audience based on up to 10 interests of your audience. This is why it's important to have a defined target audience, you have to know what they like to do and what they want so you know how to create content that will capture their attention." Sean Gallahar, Social Media Director, i7 Marketing

advertising tips - target audience

6. Connect Social Media Metrics With ROI

To see which efforts are working best, you need to be able to tie your data back to the direct result it produces. When you are marketing online, you are reaching a diverse group of people, and that needs to be taken into consideration when measuring your results. You need to look at what is promoting engagement with your company, versus what is actually driving conversions. To develop a reliable social media attribution strategy, Harpreet Singh, CEO and co-founder of Kvantum, says that a brand needs to consider these key factors: "1. Your social audience is not a single undifferentiated blob of people trying to friend others or find deals. They can be divided and defined into distinct behavioral groups with distinct missions, when interacting with your brand. 2. The social channels represent a living, breathing group of people voicing opinions and responding to world events. They are in constant flux. Developing a capability to monitor this in real time and responding to it with agility is critical to being relevant to the social conversation. 3. Just because there are more likes or more shares does not mean that the consumer is going to walk into a store and buy. While there is some correlation, there are many other factors in play like paid or organic social, cross-channel effects, size of target audience, social interaction themes, competitive social media, etc. A brand needs to connect the social media metrics with hard metrics like sales, ROI, registrations and leads." -Harpreet Singh, CEO and co-founder, Kvantum

7. Leverage Facebook

According to a study from eMarkter, 80% of small and medium-sized businesses haven't used ads for Facebook. Jayme Pretzloff, Director of Marketing for Wixon Jewelers, says that Facebook is a great advertising space for small businesses, and stresses the importance of exploring this channel: "Facebook has allowed you to take word of mouth to a whole new level. Now, more than ever, recommendations from friends have a huge impact and can sway even the most cautious consumer. To do this, you have to get in front of your clients-past, present and future. We know that Facebook followings don't happen overnight for businesses so how could we possibly assemble a tribe in a short period of time in an effort to jump start your social media presence? Facebook has a great advertising model in place that enables small businesses to advertise to very specific target markets very easily and without breaking the bank. Even with a modest investment, you can reach your clients and get them on board. Facebook can be a powerful advertising tool if used correctly. Make sure to try out some ads, test them out and figure out what is going to work for your organization." -Jayme Pretzloff, Director of Marketing, Wixon Jewelers

advertising tips - facebook marketing

8. Integrate All Marketing Channels

To reach your audience effectively, you need to have consistent messaging. This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand. Adam O'Leary, President of Encite Marketing, details this idea: "The best digital advertising tip we can share with business owners is to ensure that your campaign is integrated with your other marketing channels. An integrated marketing campaign will garner much better results than any single initiative. For example, Facebook Ads work really well on their own when promoting a sale or publicizing a new product, but it works much better when supporting another marketing channel such as email." -Adam O'Leary, President, Encite Marketing

9. Geo-fencing

The relatively new venture in digital advertising holds a lot of promise for marketers-especially those in the B2C space. It allows you to target customers in a whole new way based on their physical location, in the hopes of naturally guiding them to your business. Andrea Mocherman, VP of Marketing at Gravit8 Marketing explains how geo-fencing can be effective for a variety of businesses when it comes to driving sales: "What is increasingly becoming more and more effective tool for marketers is utilizing geo-fencing in combination with digital advertising to engage consumers at the right time, with the right message to drive in-store traffic. These types of campaigns typically generate three times the amount of foot traffic and produce a 27 percent increase in sales on average. What makes geo-fencing so powerful for marketers is the ability to target consumers based on their interests and engage them by delivering offers that will push them down the path to purchase. Geo-fencing allows marketers to draw a virtual fence around any address or point of interest and send a notification when a customer crosses that line. Whether it's a small business owner or a large retailer, they can use this technology to grab a customer's attention before their competition does to deliver timely offers that will drive in-store traffic and ultimately revenue." -Andrea Mocherman, VP of Marketing, Gravit8 Marketing

10. Optimize Product Listing Ads

Product listing ads should have all the elements that users want to see when they do a search. You don't want potential customers to have to go and do more research at the risk of losing interest, so answer any questions they may have up front. Any information that could be beneficial to the purchase process, include it! Enhancing these ads will ensure that they stand out explains Monica Cabaniss, PPC Associate at Blue Fountain Media: "Take the time to build a product feed that gives a detailed description of your products so that they can be presented well in PLA's on Google, Bing and now Facebook. Pairing a product picture with the product description on a search results page will add visual appeal to the normal text ads." -Monica Cabaniss, PPC Associate, Blue Fountain Media Ultimately, digital advertising can be the key to success for any company looking to market effectively to the appropriate audience. If you're looking to enhance your tactics, and widen the scope of your current practices, try integrating these techniques into your digital marketing strategy. While employing these tips should help improve your overall ROI in the present and near future, remember to continuously be eager to learn about the changes and fluctuations in digital advertising, regardless of the platform or channel that you are on. Being proactive about it and keeping on top of trends and updated will set yourself apart from your competition.

Why Seo is Important

10 Reasons Why Your Business Absolutely Needs SEO

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These 10 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

Quality backlink profiles.

Positive user behavior.

Machine-learning signals.

Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

Shield your PPC ads from competitors and clickbots.

Automatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.

Start Free Trial

ADVERTISEMENT

6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

8. SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

If you’re not on Page 1, you need to be.

There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

Conclusion:-

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.

Top 10 Seo Interview questions

Digital Marketing is a blasting industry, as organizations are centering in building an extraordinary advanced space, they need an increasingly advanced workforce. Search engine optimization experts are consistently on popularity in the advanced workspace, which implies you have various openings for work as an SEO proficient. Be it content promoting, expanding page positions, drawing in web traffic or making an internet based life battle, SEO is the core of computerized advertising. This implies you have a worthwhile vocation in the SEO space. We are sharing the Top 30 SEO Interview Questions and Answers with you that will assist you with cracking any SEO meeting and get your fantasy work.

Q1. What is SEO and Can You Describe Different Types of SEO? 
Website design enhancement or site improvement is the procedure used to expand traffic or number of guests through the web crawlers. All significant web indexes like Yahoo, Google, and Bing show query items, that are positioned dependent on pertinent hunts are done by clients. Website optimization is a procedure that causes clients to acquire high rankings on web indexes.

Sorts of SEO (Search Engine Optimization) 

On-Page SEO is a lot of enhancement methods that are utilized on the page of the site. Every one of the progressions is on the page of the site and all are unmistakable on the site. It incorporates improving your substance, catchphrase thickness, title and meta labels, HTML code, picture record names, Alt labels, and so on.

Off-Page SEO methods are actualized outside your site. They incorporate third party referencing, advancing substance, internet-based life showcasing, which help to construct the general brand nearness and references over the web.

Q2. How Search Engines Work? 

Web search tools slither sites and file them into their databases. At the point when a pursuit question is entered, web crawlers delve into their record and recognize all relelvant site pages, rank them dependent on the calculations in actuality and afterward show the outcomes to the client.

Q3. Would you be able to Define the Steps Involved in the SEO Process? 

The means associated with the SEO process are:

Site review and focused research

Make a solid site design

Composing rich and special substance

Perform catchphrase look into

Upgrade each page with on-page SEO rehearses

Perform off-page SEO exercises

Advance substance

Screen the presentation utilizing investigation instruments

Q4. What is Keyword Research? Is it Essential for SEO? 

Watchword: It is a hunt term/word/state/sentence/question that went into a web index. Watchword inquires about is one of the most significant exercises in the site design improvement process. It is the way toward distinguishing catchphrases that assist you with accomplishing your advertising objective. The goal is to discover watchwords or search terms that will enable the right guests to arrive on your page. A few apparatuses that can facilitate your catchphrase examine process: Open Site Explorer, Google AdWords Keyword Tool, SEMRush and so forth.

Q5. In what manner Will you Determine that a Particular Keyword is the "BEST KEYWORD"? 

Some accepted procedures that can be pursued while doing catchphrase research and help decide the best watchwords for you:

1. Understanding the Competition, Competitor and the market is important. 
Investigating what your rivals are doing and which are the watchwords they are focusing on can assist you in determining better choices for you. While doing a catchphrase inquire about you can likewise check for contenders site, their exercises and so on.

2. Gathering Ideas
You can accomplish this by conceptualizing the present watchwords or dissecting the contender's catchphrases. You can likewise accumulate catchphrases from occasions, industry news and some other online substance distributed and that which incorporates your focusing on watchwords.

3. Search Volume is sufficiently not 
While doing a watchword examine we, as a rule, choose the 'search volume' the specific catchphrase has yielded. Yet, in the wake of utilizing it for a half year, you understand that the watchword doesn't work and your page rank descends. The pursuit volume indicates how over and over a catchphrase was looked for in a given month. Utilizing this worth, you can consider/assess how applicable the watchword is. In any case, a high search volume doesn't constantly imply that the watchword is the best. Rather, you can short rundown barely any watchwords relying upon the hunt volume and later dissect their intensity and high performing capacity.

4. Nearby is the new worldwide 
A catchphrase search that is engaged towards nearby search will decide better watchwords. You can do this basically via looking through geo-area search catchphrases.

Eg: Digital promoting administrations in Hyderabad

5. Scanning for themes than just words or expressions 
Scanning for explicit themes, or asking identifying with specific subjects will assist you with gathering better watchwords and will assist you with performing better catchphrase inquire about.

Eg: words – 3BHK pads

Eg: Topics – 3BHK pads for buy-in Gachibowli, Hyderabad, India

6. Use Google patterns and other prominent social locales to comprehend the drifting subjects

Eg: you can utilize #hashtags in Facebook and Twitter to check for viral subjects on the social site.

7. Remember to utilize a rundown of various equivalent words for the catchphrases 

8. Finally, figure the KEI (Keyword Effectiveness Index) by [Pages in the Index/Volume] 

At last, pick the catchphrases that are:

Profoundly important

Have better search volume

Have a Low KEI

Q6. I don't get it's meaning if Nothing Appears on Doing Search on the Domain? 

On doing look in your area and in the event that nothing shows up, at that point, there can be 3 potential outcomes.

Either the site is restricted via web indexes consequently isn't obvious

Or on the other hand, there has been no order done by the web indexes

In some cases, there can be some accepted issues or duplication of connections or pages

Q7. Characterize SERP? 

SERP or Search Engine Result Page is the page that shows the outcomes for a particular inquiry address or search term went into the web search tool. Alongside the hunt term results, it additionally incorporates commercials.

Q8. Do you Have Some Knowledge of Organic and Paid Results? 

Natural outcomes in SEO show the posting of the site pages that are generally identified with the catchphrase looked by the client. It is likewise alluded to as "free" or "regular" list items. Getting a higher positioning in the natural outcomes is the fundamental motivation behind doing SEO.

Paid outcomes in SEO mean something contrary to natural outcomes. It, by and large, identify with the advertisements showed over the natural list items. Various site proprietors utilize Google Ads administration to show their site name or connection for explicit pursuit terms or watchwords. Paid outcomes are just unmistakable when clients enter a pursuit question with those particular watchwords.

Q9. Clarify What 'nofollow' and 'dofollow' Links Are? 

Nofollow joins don't pass Link squeeze and have no effect on Google Ranking Algorithm. Though, Dofollow interface passes connect squeeze and affects Google Ranking Algorithm.

Q10. As opposed to Improving the Search Engine Results, What are The Other Benefits SEO Offers? 

Web optimization offers a straightforward way to deal with internet searcher promoting

An organized way to deal with watchword explore - recognizes the potential volume of guests for every catchphrase

Higher and Long-term ROI

Long haul Search Engine Positioning and Ranking

Free and Targeted Traffic

Nonstop Promotion of your site

Quantifiable Results

Expanded Brand Visibility and Recognition

Expanded Sales

Cost-Efficient 

Improves Page Rank
Keyword: It is a search term/ word/phrase/ sentence/question entered into a search engine. Keyword research is one of the most important activities in the search engine optimization process. It is the process of identifying keywords that help you achieve your marketing goal. The objective is to find keywords or search terms that will allow the right visitors to land on your page. Some tools that can ease your keyword research process: Open Site Explorer, Google AdWords Keyword Tool, SEMRush, etc.

Q5. How Will you Determine that a Particular Keyword is the “BEST KEYWORD”? 
Some best practices that can be followed while doing keyword research and help determine the best keywords for you:

1. Understanding the Competition, Competitor & the market is necessary.
Exploring what your competitors are doing and which are the keywords they are targeting can help you to determine better options for you. While doing a keyword research you can also check for competitor's sites, their activities, etc.

2. Collecting Ideas
You can achieve this by brainstorming on the present keywords or analyzing competitor’s keywords. You can also gather keywords from events, industry news and any other online content published and that which includes your targeting keywords.

3. Search Volume is just not enough
While doing a keyword research we usually settle on the ‘search volume’ the particular keyword has yielded. But after using it for 6 months you realize that the keyword doesn’t work and your page rank comes down. The search volume specifies how repeatedly a keyword was searched for in a given month. Using this value, you can consider/evaluate how relevant the keyword is. However, a high search volume does not always mean that the keyword is the best. Instead, you can short list few keywords depending on the search volume and later analyze their competitiveness and high performing ability.

4. Local is the new global
A keyword search that is focused towards local search will help to determine better keywords. You can do this simply by searching through geo-location search keywords.
Eg: Digital marketing services in Hyderabad

5. Searching for topics than just words or phrases
Searching for specific topics, or asking relating to certain topics will help you to gather better keywords and will help you to perform better keyword research.
Eg: words – 3BHK flats
Eg: Topics – 3BHK flats for purchase in Gachibowli, Hyderabad, India

6. Use Google trends and other popular social sites to understand the trending topics 
Eg: you can use #hashtags on Facebook and Twitter to check for viral topics on the social site.

7. Do not forget to use a list of different synonyms for the keywords

8. Lastly, calculate the KEI (Keyword Effectiveness Index) by [Pages in the Index / Volume]
Finally, choose the keywords that are:

Highly relevant
Have better search volume
Have a Low KEI
Q6. What does it mean if Nothing Appears on Doing Search on the Domain?
On doing a search on your domain and if nothing appears then there can be 3 possibilities.

Either the site is banned by search engines hence is not visible
Or there has been no indexing done by the search engines
Sometimes there can be some canonical issues or duplication of links or pages
Q7.  Define SERP?
SERP or Search Engine Result Page is the page that displays the results for a specific search question or searches term entered into the search engine. Along with the search term results it also includes advertisements.

Q8. Do you Have Some Knowledge of Organic and Paid Results?
Organic results in SEO indicate the listing of the web pages that are most related to the keyword searched by the user. It is also referred to as “free” or “natural” search results. Receiving a higher ranking in the organic results is the main purpose of doing SEO.

Paid results in SEO mean the opposite of organic results. It generally relates to the ads displayed above the organic search results. A number of website owners make use of Google Ads service to display their website name or link for specific search terms or keywords. Paid results are only visible when users enter a search query with those specific keywords.

Q9. Explain What ‘nofollow’ and ‘dofollow’ Links Are?
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Whereas, Dofollow link passes link juice and has an impact on Google Ranking Algorithm.

Q10. Rather than Improving the Search Engine Results, What are The Other Benefits SEO Offers?
SEO offers a transparent approach to search engine marketing
A structured approach to keyword research - identifies the potential volume of visitors for each keyword
Higher & Long-term ROI
Long term Search Engine Positioning & Ranking
Free & Targeted Traffic
Continuous Promotion of your website
Measurable Results
Increased Brand Visibility and Recognition
Increased Sales
Cost-Efficient
Improves Page Rank